Gallup case study

TryMyUI Helps Gallup Optimize Presidential Approval Data for a Growing Audience

About this case study:

Gallup, the world’s leading polling organization, was experiencing new pressures on one of their most popular tools: the Presidential Job Approval Center.

After Donald Trump’s January 2017 inauguration, interest surged among the general public.

With increased traffic and a shifting user base, Gallup wanted to discover any issues users might be having with the Center’s design. They also wanted to focus on the mobile experience, due to these new users’ mobile skew.

Gallup relied on TryMyUI’s remote user testing solution to collect feedback from people all over the U.S. and optimize the PJAC for their growing audience among the American public.

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