Impression Testing

First impressions are important. An impression test can be added to the beginning of any user test to see what users think of your website after just 15 seconds.

Before performing the tasks, users are prompted to look at the website’s landing page for 15 seconds. When those 15 seconds are up (there’s no visible timer, so it’s always a surprise) the page is hidden and they are asked to describe the feel of the site, words they remember, products or services offered, and any other impressions. The impression test is a great tool for exploring user perceptions of your design and testing whether you’re sending the right message and setting the right tone.

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